Audience Theory - Brand Strategy

ANATOMY OF A HIT™

A customized breakdown of the underlying themes and patterns behind hit TV shows and their connection to a specific audience group. Includes Hit Show Decode™ and tools for identifying and strengthening your own shows based on this knowledge.

THE BRAND CULTURE BOOK™

An internal strategy that brings to life your brand’s story, codes, language and values. Helps everyone across an organization act as a unified group. Includes Words to Use, Words to Lose™

COMPETITIVE
IDEOLOGY MAPPING™

It's not corporate espionage but it's close: a strategic and semiotic audit of your competitive set that reveals how each brand's internal culture, business practices and promotional strategy is working to create distinct meaning in the market space. Reveals innovative communication opportunities for delivering new meaning in a category.

EMOTIONAL
FORECASTING™

A deep look into the emotional life of your audience that reveals insights for deepening brand engagement. Study is based on how fundamental human needs, life stage, and cultural behaviors give rise to new trends and how to use this knowledge strategically.

MARKETING TO...™

An in-depth investigation into the changing mindsets of an audience group and what this means for developing effective communication and promotional strategies. Includes New Rules and Timeless Truths™

THE ROAD SHOW

A compelling presentation of your research findings that helps engage, inspire and influence your audience. Uses the principles of good story telling and design to engage an audience. Great for helping others see the value in your work and unifying a team around a new initiative.

THE GROWTH PLANNER

Isolates significant cultural shifts that represent opportunities for your brand to expand in new ways, across new categories and platforms. Helps leadership visualize and evaluate these opportunities by showing how each potential direction could play out for your brand.

THE 101 ON...

Takes a complex topic and turns you into an armchair expert so you know where to go next. Includes ways to frame the conversation so you can move forward with clarity. A great kick off when charting new territory for your brand.

BEST-IN-CLASS
ANALYSIS

Brings to life the best ideas being used by brands inside or outside your category to connect with an audience group in a stellar way. Uncovers highly effective principles you can apply in a unique way to help your brand evolve and thrive.

THE CREATIVE
STRATEGIST BRIEF

Turns strategic insight into a clear, concise directive creative departments will find inspirational and actionable. We intentionally break out of traditional creative brief formats to fit your internal culture and goals. Great for guiding big brand moments such as new logos and taglines.

We help our clients understand where and how to build stronger brand connections. We use a blend of unique methodologies to gain perspective. Some of our techniques include semiotics, expert

interviews, applied academics data mining and qualitative research. Rollover the items to see an quick description of some of our top services and how they can be useful for your company.