Audience Theory is a brand and content strategy firm. Since opening our doors in 2004, we’ve been helping our clients in four areas:

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Creating strategies that integrate multiple aspects of a brand’s culture- its history, its people, and its place in society.

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Incorporating trends, cultural shifts, and life stage transitions into business planning for greater impact

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Analyzing the competition through a business and cultural lens in order to identify unique opportunities for brand extension and promotion.

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Learning from marketplace success without being a "me too" brand.

Our clients have a deep interest in the emotional and cultural aspects of audience connection, and turn to Audience Theory for unique methodologies that provide depth, nuance, and clarity.

Our presentations are story-driven, memorable and actionable.

Entertainment

ABC

Amazon

AMC Networks

BET

Bravo

CBS

Comedy Central

Country Music Television

Current TV

E!

Esquire

Fit Pregnancy

Food Network

HBO

IFC

Lionsgate

MTV Networks

NBC Universal

Participant Media

PBS

Pop

Reader’s Digest

Sony

Spike

TVGN

TV Land

VH1

Warner Brother’s

WE TV

Yahoo!

Food & Beverage

Coca Cola

Campbell’s

Diet. Dr. Pepper

Snapple

Vitamin Water

Retail

Fashion Bug

1-800-flowers

Tommy Bahama

Parenting

Graco

Chicco

Beauty

Avon

Biore

Jergens

John Frieda

Non-profit

Museum of Jewish Heritage

Intrepid Sea, Space & Air Museum

Technology, Apps,
Social Media

Microsoft

Nikon

Skype

Snapchat

Tumblr

YouTube

Healthcare

Kaiser Permanente

Pfizer

Novartis