Audience Theory is a brand and content strategy firm. Since opening our doors in 2004, we've been helping our clients in four areas:

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Creating strategies that integrate multiple aspects of a brand's culture- its history, its people, and its place in society.

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Incorporating trends, cultural shifts, and life stage transitions into business planning for greater impact

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Analyzing the competition through a business and cultural lens in order to identify unique opportunities for brand extension and promotion.

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Learning from marketplace success without being a "me too" brand.

Our clients have a deep interest in the emotional and cultural aspects of audience connection, and turn to Audience Theory for unique methodologies that provide depth, nuance, and clarity.

Our presentations are story-driven, memorable and actionable.

Entertainment

ABC

ABC News

AMC Networks

AMI - American Media Inc.

Amazon Studios

BET

Bravo

CBS

CNN

Comedy Central

Discovery

Disney

E!

ESPN

Food Network

HGTV

IFC

Lionsgate

Live Nation

MSNBC




Technology, Apps,
Social Media

Facebook

Microsoft

Skype

Snapchat

Spotify

Yahoo!

YouTube


MTV

NBC

PBS

Paramount Network

Participant

Pop

SYFY

Scripps Networks Interactive

Showtime

Sony Pictures

TV Land

The Madison Square Garden Company

Time Inc.

USA

Universal Kids

VH1

ViacomCBS

Warner Brothers